What's in it for you
In this highly competitive field of e-Commerce, understanding the behaviour of your customers and visitors has become crucial for any successful online shop: 40% of marketers have difficulties to prove the ROI of their marketing campaigns (Hubspot, 2018). Thanks to the Google Tag Manager Apps it's possible, quick and easy!
Choose an easy-to-use tool
Google Tag Manager is an intuitive and easy-to-use tool. Add or edit tags in a few clicks and view your changes before publishing. The publication of changes is almost immediate on your website.
Full freedom in customising your tag triggers
With triggers from Google Tag Manager, you can easily choose the pages on which your tags will be activated. Develop new strategies based on events, your visitors location, etc.
Integrate other tag templates
Google Tag Manager is compatible with marketing tags from Google and many third-party publishers (ComScore, Criteo, CrazyEgg, etc.). Set up and quickly configure new tools. You can integrate HTML tags and custom Javascripts just as efficiently.
About Google Tag Manager
Google Tag Manager est un système de gestion de tags qui vous permet d’ajouter et de gérer des balises ou des extraits de code sur votre site Web. Une fois l’Apps ajoutée à votre site Web, vous pourrez configurer des balises via l’interface utilisateur de Google Tag Manager sans avoir à modifier le code de votre site. Vous réduisez ainsi le risque d'erreur et pouvez apporter des modifications à vos tags sans avoir besoin de connaissances techniques.
